LEGACY
EXEL brand was founded in 1960 by three chemists that began to manufacture electronic detonators for explosives. The name EXEL drives from the company’s origin, explosive electronics. Composite products were introduced in 1970. Since, we have been one of the foremost Finnish sports equipment manufactures.
In 1973 we started the production of cross-country poles and 1976 Innsbruck Olympic Games were the breakthrough for EXEL cross-country poles – 100% of cross country skiers were using Exel poles. 1997 EXEL invented Nordic walking and Nordic walking poles. The rest is golden history. To this day EXEL is known for it’s pioneering spirit that has led to innovations, shaping the sports as we know it.
TODAY
EXEL has a comprehensive line of poles for outdoor sports: hiking, cross country and alpine skiing, and Nordic walking. We combine innovative technology with functional design to create unparalleled line of products that keep continually evolving to ensure uncompromised customer satisfaction in outdoor sports from beginners to experts.
With over six decades of great heritage to build on, we are looking forward to building the future success of EXEL with you by developing the best possible outdoor sports equipment.
We Promote Active and Healthy Aging
SPORTS AND FITNESS GROUP
EXEL - COMPREHENSIVE LINE OF OUTDOOR SPORTS POLES